Abstract: In this article the [Geometric L\'evy Process \& MEMM] pricing model is proposed. This model is an option pricing model for the incomplete markets, and this model is based on the assumptions that the price processes are geometric L\'evy processes and that the prices of the options are determined by the minimal relative entropy methods. This model has many good points. For example, the theoretical part of the model is contained in the framework of the theory of L\'evy process (additive process). In fact the price process is also a L\'evy process (with changed L\'evy measure) under the minimal relative entropy martingale measure (MEMM), and so the calculation of the prices of options are reduced to the computation of functionals of L\'evy process. In a previous paper, we have investigated these models in the case of jump type geometric L\'evy processes. In this paper we extend the previous results for more general type of geometric L\'evy processes. Key words: incomplete market, geometric L\'evy process, relative entropy, martingale measure. JEL classification: G12, G13 Mathematics Subject Classification (1991): 90A09, 60G44